AI Product Leadership

Turn AI plans into products teams can own and ship.

I help enterprise teams move from AI ambition to clear ownership, practical adoption, and measurable product delivery.

$15M+
Portfolio scope

Digital commerce and platform portfolio planning.

40+
Practice reach

Product practitioners supported through coaching, practice, and portfolio leadership.

17%
Commerce lift

Checkout conversion lift tied to unified commerce platform work.

50%
AI-native discovery

Faster initial engagement, triage, and discovery through AI-native workflow.

Where I can help

Three places where AI product work usually needs a firmer hand.

When AI work has no clear owner

Clarify decision rights, product bets, intake, and delivery accountability.

When intake creates noise instead of decisions

Turn requests, ideas, and stakeholder pressure into a manageable product system.

When platform choices need adoption and proof

Connect technical direction to user adoption, team workflows, and measurable outcomes.

Selected outcomes

Proof that strategy connected to operating moves and shipped work.

Read the selected outcomes

How I work

From AI ambition to a shipped product system.

Tools do not make AI shippable. Teams need ownership, governance, adoption, measurement, and delivery to work together.

AI ambition to shipped product system
  1. 01
    AI ambition

    Executive intent, market pressure, and experiments need a product frame.

  2. 02
    Platform ownership

    Clarify what becomes governed capability, what remains exploration, and who owns adoption.

  3. 03
    Operating rhythm

    Connect intake, discovery, roadmap, funding, delivery, launch, and learning.

  4. 04
    Adoption paths

    Help product and engineering teams know where AI belongs in real workflows.

  5. 05
    Measurement

    Tie adoption to product accountability, developer experience, and shipped outcomes.

Current thesis

AI makes building easier. It makes product management harder.

Generative AI can produce a convincing prototype before an organization has agreed on the problem, the outcome or the work required to make change stick. As building gets easier, product management has to become more rigorous about connecting purpose, evidence and results.

Read article

Ask Brian

Ask about fit, AI product strategy, product operations, or what to read first.